Snowsports Industries America To Connect with Consumers
Agrees To Acquire BEWI Ski and Snowboard Expos
PARK CITY, UT (November 15, 2019). Today, Snowsports Industries America (SIA) and BEWI Productions, Inc. announced an agreement for SIA to acquire the Boston and Denver Ski and Snowboard Expos.
BEWI Productions, Inc, founded in 1979 under the leadership of its Founder/President, Bernard E. Weichsel, is the producer of the Boston Ski & Snowboard Expo and the Colorado Ski & Snowboard Expo in Denver. The unofficial kickoff to winter for over 40 years, BEWI has been celebrating the winter lifestyle, connecting consumers with winter/outdoor products, resorts, specialty retail and more.
SIA understands that creating a direct connection with the consumer is critical to the future success of its members. SIA is excited to provide a platform that not only delivers a new and authentic experience to consumers but also a valuable consumer activation for the entire outdoor industry.
“We are thrilled to be moving into the consumer space. Since the sale of the Snow Show, we have been looking at how we can best serve the industry with regard to today’s changing consumer landscape. Consumer shows make a ton of sense. Suppliers, specialty retailers, and all industry stakeholders will benefit from these kinds of experiential and direct interactions with winter sport consumers and enthusiasts. We look forward to building upon the legacy and tradition that the BEWI shows have come to represent while unveiling a new modern, consumer-oriented approach to this celebration of winter,” said Nick Sargent, President of Snowsports Industries America.
“I could not be happier that SIA will continue to bring consumer shows to the people of Boston and Denver. BEWI has been a long-standing partner to the winter industry and has provided the local consumer with important access to retailers, resorts and brands and created an overall excitement for winter!,” said Bernie Weichsel.
SIA plans to start the transformation of the Denver and Boston shows in the fall of 2020, with an eye on expanding to additional cities soon, thereby creating a nationwide network of consumer-focused events for the industry.
Founded in 1954 and based in Park City, UT, Snowsports Industries America is a non-profit, member-owned trade association representing the winter industry including, suppliers, retailers, sales reps and resorts. We provide value to our members through continuous education, insightful research, and events that drive business, while addressing pressing issues that face our industry. We are United By Winter. For more information and to become a member, visit: www.snowsports.org.
Eric Henderson, Meteorite PR