Recognizing the severe immediate and future impact of Coronavirus ramifications, Alterra’s Ikon Pass has new options for next season including one that defers to the 2021-22 season. The company already had delayed it Early Bird discount deadline to May 27. The original pass was non-refundable once purchased, and could only be used next season. According to a press release sent out by the company, the newer version offers “Adventure Assurance to help enable your Ikon Pass purchase, when the time is right for you.”
That means that “regardless of when you purchase your 20/21 Ikon Pass, you can choose to defer the value of your 20/21 Ikon Pass as a credit for any single 21/22 Ikon Pass for any reason.”
The release goes on to say that there is no fee to defer a pass to winter 21/22 and to contact the company between Sept. 10 and Dec. 10, 2020 to do so. Apparently “More information on how to defer your pass will be available in the coming months,” according to the statement.
In a nod to provide some value back to buyers for the shortened 19/20 winter season, Ikon is doubling the renewal discount saying purchasers can save up to $200 USD when they renew before May 27, 2020 and is offering a payment plan.
According to the industry trade newsletter, The Snow Industry Letter, there is growing impatience with the status of the Epic Pass. The newsletter cited a tweet that read: “Hey @VailResorts, please provide an update about refunding EPIC season pass holders for 19/20 season. Consider providing a steep discount to pass holders if they renew, like @IkonPass. Your inaction is creating discontent among customers who might switch to @IkonPass.”
In response, Vail Resorts tweeted: “Thank you for your patience as we finalize a comprehensive approach for our pass holders. We will be back in touch by the end of this month.”
The Snow Industry Letter offers a free web site with industry news but the weekly newsletter is subscription-based.
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