Seems that ski areas all over the country are getting creative and stepping up to the plate to offer various enticements to lure skiers and snowboarders. The latest targets primarily those who live in or frequent the northern New England area.
Seems that resorts are trying to counter some of the affects of national season pass programs such as Epic and Ikon as they try to appeal to those who want to be loyal to specific locations. The short season this winter also left a bad taste in the mouths of many consumers who thought they had been robbed due to the shutdown precipitated by the Coronavirus.
Sunday River Resort, Sugarloaf (both in Maine), and Loon Mountain Resort (NH) have announced the new 2020/21 New England Pass Promise program for ski season pass holders to provide “peace of mind and confidence for skiing and snowboarding next winter”. All three are part of the Boyne network and also are part of the Ikon Pas program.
The Promise offers various benefits and assurances:
The so-called Worry-Free Winter Assurance means that purchasers are provided with a full winter for the 2020/21 season, during which the three resorts will collectively be open for 150 days of skiing and riding. If the resorts are not able to deliver, the passholder gets a credit toward the following season’s pass. Also, passholders can defer the value of an unused 2020/21 pass as a credit towards a 2021/22 pass for any reason through December 10, 2020 at no cost. Worry-Free Winter Assurance is included at no additional charge with every season pass product purchased by June 15, 2020.
Loyalty Discounts – As appreciation for continued loyalty, New England Passholders from the 2018/19 and 2019/20 seasons will be eligible for a renewal discount on the purchase of any 2020/21 pass. Eligible passholders who purchased a pass prior to the New England Pass Promise program launch will be automatically credited.
Extended Deadline and Payment Plans – The deadline to purchase these passes at the rates from the New England Pass Spring Sale is extended to June 15, 2020, and extends early-purchase incentives with a $50 deposit on the Easy Pay Plan. The Easy Pay Plan allows purchasers to pay their pass in four, interest-free scheduled installments before the winter season. Season passes will go off sale after June 15, 2020. As the resorts work to accommodate social distancing in operations next season, there may be a limit set on the number of season pass available to purchase in the fall.
For more information, visit NewEnglandPass.com.
Powdr’s “Passholder Promise” at Killington – Response to Covid-19
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